hey, i’m Allison

CPG Brand & Growth Leader

Ready to elevate your brand? I’m a strategic marketing leader with 15 years of experience scaling CPG brands, leading high-performing teams, and driving revenue growth. I turn consumer insights into creative, results-driven campaigns that strengthen brand equity and win in competitive markets. I partner with organizations both in executive roles and as a strategic advisor on brand and growth initiatives.

let's chat ⟶
let's chat ⟶

PREVIOUS CLIENTS

Newell Brands
LVMH
Constellation Brands

areas of expertise

  • 01 / Brand Consulting

    Navigating complex issues, finding clarity, and developing strategies that drive business impact

  • 02 / Insights & Analysis

    Uncovering data-driven consumer, cultural, and market insights that ignite brand growth

  • 03 / Brand Positioning

    Establishing foundational elements that build distinction and foster consumer connections

  • 04 / Comms Planning

    Developing brand platforms and omnichannel marketing campaigns that win hearts & carts

  • 05 / Shopper Marketing

    Curating strategies, insights, and messaging to engage shoppers on their path to purchase

Join me through the Looking Glass - a series for the curious that examines the world of brand strategy, consumer insights, and cultural trends.

read me ⟶
read me ⟶