hey, i’m Allison

Brand Strategy Consultant

Ready to elevate your brand? I am an entrepreneurial marketing leader with 15 years of experience shaping Fortune 500 CPG brands. I specialize in growing brands by uncovering consumer insights, simplifying complexity, and bridging the gap between analytical thinking and creative storytelling.

PREVIOUS CLIENTS

Newell Brands
LVMH
Constellation Brands

areas of expertise

  • 01 / Brand Consulting

    Navigating complex issues, finding clarity, and developing strategies that drive business impact

  • 02 / Insights & Analysis

    Uncovering data-driven consumer, cultural, and market insights that ignite brand growth

  • 03 / Brand Positioning

    Establishing foundational elements that build distinction and foster consumer connections

  • 04 / Strategic Planning

    Developing brand platforms, annual marketing campaigns, and comms plans that win hearts and minds

  • 05 / Shopper Marketing

    Curating strategies, insights, and messaging to engage shoppers on their path to purchase

Join me through the Looking Glass - a series for the curious that examines the world of brand strategy, consumer insights, and cultural trends.